Case Study

AcnetB2B Electronic Components Distribution

Rebranding, brand book, a new marketing website, and a rebuilt Shopify B2B storefront for a leading distributor of electronic components to industry. We modernized Acnet’s image, aligned communication, and delivered wholesale pricing, ERP integration, and automation so B2B buyers can order faster with less friction.

BrandingDevelopmentUX&UI DesignE-commerce

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Client

Acnet

Scope

Branding · Development · UX&UI · E-commerce

Duration

6–8 weeks

Year

2024

Live website

acnet.com.pl/

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About the project

Acnet is a market leader in distributing electronic components to industrial B2B customers. Despite a strong position, they faced an outdated brand image, inconsistent messaging, and a B2B platform that limited sales growth. We delivered a full program: rebranding with new logo and visual identity, updated marketing collateral, a clear modern marketing site presenting offer and differentiators (e.g. logistics and fulfilment speed), and a Shopify-based B2B e-commerce rebuild with wholesale price lists, tailored offers for customers, fast product search, ERP integration, and automated order, payment, and stock workflows.

Scope of work

BrandingDevelopmentUX&UI DesignE-commerce

Technologies

HTML5 · PHP · MySQL · SASS · JavaScript · WordPress · Tailwind CSS · Node.js · Next.js · GraphQL · React · Shopify · Git

Industry

B2B Electronic Components Distribution

01Challenge

The Challenge

The public site and brand no longer matched current UX/UI standards or Acnet’s scale as a technology-sector distributor.

The legacy B2B platform was hard for customers to use and lacked the features industrial buyers expect — hurting satisfaction and online sales.

Visual and verbal communication were inconsistent, with no sharp tone of voice — weakening trust and recognition next to competitors.

02Solution

Our Solution

We audited the website, B2B channel, and brand touchpoints, then ran rebranding: minimalist logo in blue and grey, new palette and typography, and refreshed catalogues and promo materials.

We designed and built a responsive marketing site with intuitive UX/UI, strong service and product storytelling, and content that highlights competitive strengths.

We implemented Shopify as the new B2B engine: better performance, wholesale pricing, individual customer offers, quick search, ERP integration, and automation across ordering, payments, and inventory.

We defined audience segments, tone of voice, and a coherent marketing strategy to improve digital visibility and social engagement.

Deliverables

What We Delivered

Rebranding & brand book

Logo, colour system, typography, and applied materials (business cards, catalogues, promotional assets).

Marketing website

UX/UI, responsive layout, and B2B-oriented content showcasing offer and logistics strengths.

Shopify B2B platform

Wholesale pricing, customer-specific offers, product search, ERP integration, and automated order and stock flows.

Communication strategy

Segments, tone of voice, and actions to align brand presence online and in social channels.

Technical stack delivery

Implementation aligned with the project toolchain (see technologies) and maintainable content workflows.

Launch support

QA, handover, and optimisation focused on traffic, conversions, and operational efficiency.

03 — Results

Measurable Impact

+50%

Site visits

+60%

Online orders

-30%

Order fulfilment time

Values come from client or legacy project reporting around the launch period and are not a guarantee of future results.

04 — Process

Our Process

Audit & goals

Review of site, B2B platform, and brand; alignment on rebranding, new site, Shopify B2B, and communication.

Brand & UX/UI

Identity system, marketing site information architecture, and high-fidelity UI for key templates.

Build & integrations

Front-end and Shopify B2B setup, ERP hooks, automation of orders and stock, and content migration.

Launch & measure

Go-live, monitoring of traffic and orders, and iterative tuning of UX and operations.

Technology Stack

Tools & Technologies

HTML5

PHP

MySQL

SASS

JavaScript

WordPress

Tailwind CSS

Node.js

Next.js

GraphQL

React

Shopify

Git

How we modernised Acnet’s brand, marketing site, and B2B commerce

Industrial B2B buyers expect the same clarity and speed they get from consumer e‑commerce. For Acnet, an ageing brand and a limited B2B portal meant lost orders and a weaker position versus distributors who invested in digital.

Our work tied identity, storytelling, and commerce together: a consistent look and voice, a site that explains offer and strengths, and Shopify B2B with ERP-backed pricing and fulfilment automation.

After launch, Acnet reported roughly fifty percent more site visits, about sixty percent more online orders, and around thirty percent shorter order fulfilment — alongside stronger brand recognition and social engagement.

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