Huawei EBGEnterprise Business Group
Frontend development for Huawei's Enterprise Business Group — delivering regional campaign landing pages, product microsites, and event portals across European markets. We served as Huawei EBG's agile development partner, turning around multilingual web experiences in under 48 hours. Over 20 campaigns were launched across 8 languages with full analytics integration and brand-compliant responsive design.
About the project
Huawei's Enterprise Business Group (EBG) provides ICT infrastructure solutions for enterprises worldwide, including cloud computing platforms, big data analytics, IoT connectivity, and intelligent networking products. Operating in one of the most competitive and fast-moving segments of the technology industry, Huawei EBG runs an aggressive regional marketing calendar with product launches, partner events, trade show activations, and vertical-specific campaigns happening simultaneously across European markets. Our role was to provide a rapid-response frontend development capability that could keep pace with this cadence. We delivered campaign landing pages, product microsites, event registration portals, and interactive content experiences — all with multilingual support spanning 8 languages, pixel-perfect adherence to Huawei's brand guidelines, and deep analytics integration via Google Tag Manager. The engagement demanded extreme flexibility, with requirements often arriving as briefs on Monday and pages going live by Wednesday.
Scope of work
Technologies
HTML5 · CSS3 · JavaScript · Vue.js · Google Tag Manager · SASS · Webpack · Google Analytics
Industry
Enterprise Business Group
The Challenge
Huawei EBG's European marketing division operated on an intensive campaign calendar, with multiple product launches, partner events, and industry-specific promotions running in parallel across the continent. Each campaign required dedicated web assets — landing pages, microsites, registration portals — that needed to be developed, localized, and deployed within extremely tight timelines, often measured in days rather than weeks.
Multilingual support was a core requirement, with campaigns needing to launch simultaneously in up to 8 languages including English, German, French, Spanish, Italian, Dutch, Polish, and Portuguese. Simple translation was insufficient; each language version required layout adjustments for text expansion, culturally appropriate imagery, and region-specific legal disclaimers and privacy notices compliant with local GDPR implementations.
Tracking campaign effectiveness was critical to Huawei EBG's marketing ROI analysis, but the rapid pace of development often led to inconsistent analytics implementations. Event tracking, conversion pixels, and UTM parameter handling varied across campaigns, making it difficult for the marketing team to compare performance across markets and channels with reliable, unified data.
Our Solution
We established a streamlined production workflow built around speed without sacrificing quality. Each campaign followed a standardized brief-to-launch pipeline: creative brief intake, design review against Huawei's brand guidelines, rapid frontend development using a pre-built component toolkit, multilingual content integration, QA across the target device matrix, and staged deployment. This repeatable process enabled consistent sub-48-hour turnaround times for standard campaign pages.
For multilingual delivery, we developed a templating system with Vue.js that separated content from presentation, allowing translation teams to work in parallel with development. The system handled text expansion gracefully through flexible layouts, and included a localization checklist covering legal disclaimers, privacy policies, cookie consent, and region-specific CTAs. Each language version was independently tested to ensure layout integrity and functional correctness.
We implemented a unified Google Tag Manager container architecture shared across all campaign properties, with standardized event schemas for page views, form submissions, video plays, document downloads, and CTA clicks. Custom data layers captured campaign metadata — market, language, product line, campaign type — enabling Huawei's marketing analytics team to build cross-campaign dashboards and accurately attribute conversions across the full European marketing funnel.
Deliverables
What We Delivered
Campaign Landing Pages
Over 20 conversion-optimized landing pages for product launches, webinars, and partner programs — each localized across up to 8 European languages with region-specific CTAs and legal compliance.
Product Microsites
Standalone microsites for enterprise product lines including cloud infrastructure, intelligent networking, and data center solutions — featuring interactive spec comparisons and demo request flows.
Event Registration Portals
Multi-language event portals with agenda displays, speaker profiles, registration forms, and calendar integrations — connected to Huawei's CRM for automated lead routing.
Vue.js Component Toolkit
Reusable frontend component library built with Vue.js — hero banners, feature grids, pricing tables, testimonial sections, and form modules pre-configured for rapid campaign assembly.
Analytics Framework
Unified Google Tag Manager implementation with standardized event tracking, cross-campaign data layers, and conversion attribution across all European market properties.
Multilingual QA Process
Systematic testing framework covering layout integrity across 8 languages, responsive breakpoints, cross-browser compatibility, and functional validation for forms and interactive elements.
03 — Results
Measurable Impact
20+
Campaigns delivered
8
Languages supported
<48h
Avg. turnaround
Values come from client or legacy project reporting around the launch period and are not a guarantee of future results.
04 — Process
Our Process
Campaign Brief Intake
Receipt and analysis of campaign briefs from Huawei EBG marketing, clarification of objectives, target markets, language matrix, and timeline — with immediate sprint scheduling for urgent requests.
Rapid Prototyping
Assembly of campaign pages using the Vue.js component toolkit, design review against Huawei brand guidelines, and stakeholder approval — typically completed within the first day of the sprint.
Localization & Integration
Multilingual content integration across all target languages, analytics tag implementation, form-to-CRM connections, and cross-browser/device QA for each language version.
Launch & Performance Review
Staged deployment across regional environments, post-launch monitoring of analytics data and conversion flows, and performance debrief with the marketing team for continuous process improvement.
Technology Stack
Tools & Technologies
HTML5
CSS3
JavaScript
Vue.js
Google Tag Manager
SASS
Webpack
Google Analytics
How we delivered 20+ enterprise campaigns for Huawei EBG across 8 European languages
The enterprise ICT market moves at a relentless pace, with product cycles, competitive responses, and industry events creating a constant demand for fresh web content across multiple markets simultaneously. For Huawei's Enterprise Business Group, the ability to launch campaign landing pages and product microsites rapidly — in the right languages, with the right messaging, and with reliable analytics — is a direct competitive advantage. Our engagement provided the agile frontend development capability that enabled Huawei EBG's European marketing team to execute at the speed their business demanded.
Multilingual enterprise web development presents unique challenges that go far beyond translation. German text can be 30% longer than English, requiring flexible grid systems that maintain visual harmony across languages. Legal requirements vary by market — French cookie consent regulations differ from German Datenschutz requirements, and each implementation must be technically and legally correct. Our Vue.js component toolkit and localization workflow were purpose-built to handle these complexities systematically, ensuring every language version was production-ready without bottlenecking the development pipeline.
The unified analytics framework we implemented transformed how Huawei EBG measured campaign effectiveness across Europe. Before our engagement, each campaign had ad-hoc tracking that made cross-market comparison nearly impossible. By standardizing event schemas, data layers, and conversion definitions across all properties, we enabled the marketing team to build dashboards showing true campaign performance by market, language, product line, and channel — data that directly informed budget allocation and creative strategy for subsequent quarters.
Ready for similar results?
Tell us about your challenge — we'll craft a strategy that delivers real impact.